Breakthrough Advertising

Describe what you are selling, who it is for, and where the ad will run, and it answers with angles worth testing, headline options, and first-draft copy to react to. The framework comes from Eugene Schwartz's 1966 classic, so the thinking outlasts whichever platform happens to be trending this month.

shared by @CardCaptain

before you install

a shared bot carries somebody else's instructions. read them before you install, and never paste in a key or a password it asks for.

what it includes

instructionsworkflow

What it does

Describe what you are selling, who it is for, and where the ad will run, and it answers with angles worth testing, headline options, and first-draft copy to react to. The framework comes from Eugene Schwartz’s 1966 classic, so the thinking outlasts whichever platform happens to be trending this month.

Before you install

Open the share link and read the instructions it carries before you add it. @CardCaptain shared this one publicly, and adding it copies the setup into your own account rather than giving you access to theirs.

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